Do you plan to take your company to the U.S.?  Is your company really ready for this highly-competitive market?  Does your financial model hold up to U.S. market pressures?  Is your sales team ready to drive your success?  Are you diligence-ready for America’s top VCs?  In short, do you know what your company needs to thrive in the United States?

Studio G in Zaragoza is a year-long program consisting of four quarterly Master Class workshops designed to accelerate European startups’ drive into the U.S. market.  Each Master Class brings experts and entrepreneurs from the U.S. to work with you on your business in preparation for your expansion to the U.S.  The four 3-day workshops will hone your business plan and model, sharpen your sales skills, develop capitalization plans, and get you ready to pitch American style.

Studio G in Zaragoza Workshop Schedule

Master Class I:Laying the Groundwork

May 18-20, 2010

A smart U.S. market entry stragegy begins with understanding the competitive landscape and opportunity map for your business.  You will work with our mentors in groups and one-on-one to gain:

• A clear understanding of the dynamics of the U.S. technology market, competitive environment, and venture investment scene.
• A strategic framework for U.S. market entry
• A diligence roadmap to prepare your company for expansion into the U.S. market

Workshop II:  Business Models and Financial Plans

June 29 – July 1

This workshop will evaluate current business models and their adaptation for the U.S. market, and lay the foundation for U.S. expansion  financial plans and projections.  Faculty will include experienced startup CEOs and CFOs.

Workshop III:  Sales and Distribution Channels

September 14 - 16

This workshop will focus on building an effective sales and distribution strategy to reach and win customers in the U.S.  Faculty will include experienced sales executives who have worked in both large companies and startups, as well as seasoned business development executives.

Workshop IV:  Positioning and Communicating Your Company

November 29 - December 2

This workshop will solidify your company’s positioning and messaging its U.S. market entry. Workshop faculty will include seasoned marketing executives, presentation coaches, and market analysts.  The workshop will conclude with a public “graduation” and celebration.

Tuition for individual workshops s €1,250; and you can secure your place for the entire 4-workshop series for €5,000.